THE MARKETING CHALLENGE
High school students starting university in 2023 and 2024. Applicants participate individually.
Do you have a creative mind? Are you a Digital native? Do you think that a great campaign always tells a great story? Do you believe maintaining customer relationships matter? Learn why Marketing has been the main driver for business growth in the last two millennia, building brands, telling stories, promoting products and maintaining relationships with customers in all possible channels, from an outdoor advertising in a bus stop to an influencer's TikTok video.
Work for a worldwide top brand willing to launch a new and exciting product that will revolutionize the category. A tech innovation that will propel the company 10 years forward from competition. Do you want to take this challenge? You will have to create a new brand, position it, promote it, sell the product, work the customer experience and create a relationship program with the customers so the company can increase their loyalty and lifetime value.
Saturday, March 4th (15:30 CET) - Live Session #1
Saturday, March 18th (15:30 CET) - Live Session #2
Adjunct professor in Customer Relationship
Professor Óscar López has more than 20 years of experience in digital transformation, oriented to marketing and communication, across many different industries. He spent half of his career in top consulting firms and the other half in marketing agencies. In 2020 he joined IE as an adjunct professor in Customer Relationship.