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The Power of Positive Storytelling

During this workshop, you will learn how to positively frame a story

AIMED AT Master Degree and Executive education
EVENT TYPE Conferences & Master classes
DATE 13th February 2019
TIME 18:00 - 21:00 Local time
LANGUAGE English
EVENT FORMAT Face to face
The Power of Positive Storytelling

Storytelling is among the most important tools in shaping the culture of any organization. Yet, often time, stories we hear and tell are filled with cynicism leading us to distrust our colleagues, customers, and peers. Furthermore, this type of communication distorts the possibility of positive outcomes instead breeding a negative culture within an organizationStorytelling is among the most important tools in shaping the culture of any organization. Yet, often time, stories we hear and tell are filled with cynicism leading us to distrust our colleagues, customers, and peers. Furthermore, this type of communication distorts the possibility of positive outcomes instead breeding a negative culture within an organization

AGENDA:

17:45 Event registration

18:00 Master Class

20:00 Networking Cocktail

 

Our speakers

Global Business Development/ Communications and Marketing/ Reinventing Education

Professor at IE´s Master in Talent Development and Human Resources and Thesis advisor at IE´s Bachelor in Communication. She has worked in Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Netflix, Hewlett-Packard, among others.