The Power of Positive Storytelling - Miami
Join us in Miami to learn more about IE
Storytelling is among the most important tools in shaping the culture of any organization. Yet, often times, stories we hear and tell are filled with cynicism leading us to distrust our colleagues, customers, and peers. Furthermore, this type of communication distorts the possibility of positive outcomes, instead breeding a negative culture within an organization.
During this master class with Carla Szemzo, faculty at IE’s Master of Corporate Communications, you will learn how to positively frame a story so that you may effect positive changes and generate goodwill within your organization. “The Power of Positive Storytelling” promises to teach you skills that will enable you to lead by example. Carla will focus on equipping you with tactics that will help you tell short, compelling stories that will allow you inspire and motivate the right kind of emulation in others.
Global Business Development/ Communications and Marketing/ Reinventing Education
Professor at IE´s Master in Talent Development and Human Resources and Thesis advisor at IE´s Bachelor in Communication. She has worked in Burson-Marsteller and Pizzolante Strategic Communications, for clients including: Unilever, Diageo, Shell, LG Electronics, Pepsi, Phillip Morris, Bosch, Netflix, Hewlett-Packard, among others.