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The ROI of Digital Performance - Virtual Masterclass

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PROFILE Master Degrees
EVENT TYPE Conferences
EVENT FORMAT Online events
DATE 16th April 2020
TIME 20:00 - 21:30 (GMT +09:00)
LANGUAGE English
The ROI of Digital Performance - Virtual Masterclass

Discover how to transform your company's marketing strategy with effective customer-centric digital tactics maximizing business performance results. All sectors must adopt social media, paid and e-commerce innovative performance-driven tactics based on fast-changing consumer habits and preferences. Discover the most effective Digital Marketing framework and how to maximize your Digital ROMI. 

ABOUT THE PROFESSOR : Kevin Sigliano 

Professor at IE Business School 

Partner and Director at GoodRebels.com & Admira.com 

Kevin leads the digital transformation and digital performance offering at Good Rebels - one of the most relevant independent digital consultancy agencies with offices in Madrid, London, and Mexico DF.  

Since 1998, he has worked in digital strategy and innovation projects in numerous leading companies (Toyota, Citibank, Movistar, Gas Natural, Orange, Invisalign, Unicef, TelefoĢnica, TUI Group, Openbank, Yoigo).  

Over the last 10 years, Kevin has also been involved in the international development of Admira.com - leading smart cities and digital signage company. Lastly, Kevin is also an entrepreneur and mentor of startups and has always reserved a part of his time to do Pro Bono and educational work. 

Our speakers

Director / Partner: Digital Intelligence, Profitability, Growth & Transformation Strategies, Good Rebel

Kevin es el actual Director académico del curso de Turismo Digital y Digital Marketing Lab en IE Exponential Learning, así como Director académico del Programa de Management de la Organización Mundial del Turismo de las Naciones Unidas.

Además, es profesor de cursos sobre Transformación digital, Estrategia, Marketing digital y Emprendimiento en varios programas de maestría.