Virtual Masterclass: Cleaning the buzzword out of Digital Transformation
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"Digital Transformation is currently a major buzzword. All seated around any boardroom table the world over hold a varying meaning, most of it partly right. But do not get confused: digital transformation is not merely about technology, it´s about ""people, enterprises, and society"" and ways of improving the way we work. We are in the 4th Industrial (R)evolution, that is about acceleration of everything we do because of the technological capabilities our human society has accomplished and deployed for all to use. It´s about changing our habits and patterns, and ultimately evolving corporate business models. Innovation, creativity, and leading change are the foundation of survival. The only way forward is to combine individuals´ new habits and enterprise trends in a global digital economy by focusing on customer centricity when defining the process maps of new business models. Join Jose´ Casado Suarez, Chief Strategist- Digital Transformation at Nokia and IE University Professor for this compelling one-hour discussion demystifying digital transformation. "