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Virtual Reality and Augmented Reality in Digital Marketing

Masterclass Digital Marketing, Social Media and Analytics: An Omnichannel Strategy

AIMED AT Master Degree and Executive education
EVENT TYPE Conferences & Master classes
EVENT FORMAT Global events
DATE 19th January 2022
TIME 18:00 - 19:00 (GMT +01:00)
LANGUAGE English
Virtual Reality and Augmented Reality in Digital Marketing

For decades Virtual Reality has been a promise of modern computing. Only now is it beginning to have a productive facet as a channel for collaboration and communication, with a promising immediate future.

On behalf of IE Exponential Learning, we invite you to meet IE Professor of Marketing, Pedro Moreno de los Ríos, and to learn more about these new technologies and their impact on consumer trends.

Although these technologies are still closely linked to video games, we must anticipate the trends that are inevitably getting closer to our everyday life, already exploited by brands such as Ikea, Burger King, or Amazon.

Throughout the session, we will review how the experiences of different extended realities will affect our clients and consumers mindset in the customer journey, and what are the results that one could expect.

Our speakers

Digital Business & Marketing Professor

Professor Pedro Moreno de los Ríos has extensive experience as a digital business executive in B2B and B2C environments, specializing in sales and marketing, as well as digital business development, omnichannel e-commerce strategies, inbound marketing, SEM, SEO, CRO, and more. He has worked in large multinationals and consulting firms, as well as startups. He is also a Ph.D. researcher in Big Data Marketing.