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Why Design Matters?

IE Bachelor in Design prepares you to be a resilient, context aware, and proactive designer ready to disrupt the future.

AIMED AT Undergraduate Degrees
EVENT TYPE Conferences & Master classes
EVENT FORMAT Global events
DATE 17th February 2021
TIME 17:00 - 18:00 (GMT +01:00)
Why Design Matters?

Design is relevant, today more than ever. But why is that? In this virtual master class, Edgar Gonzalez Academic Director of the Bachelor in Design will guide us in a talk about how Netflix uses big data to design a better user experience, how Lego solved a business problem. How Dyson innovated the vacuum industry and how Bruce Mau Design recreated Sonos identity. Design is at the core of everything we do. At IE, we place design at the center stage because we truly believe design matters and we are aware that creative thinking has the power to revolutionise and make the world we live in a better place.

Our speakers

Director, Bachelor in Design program at IE School of Architecture and Design

Edgar González is Director of the Bachelor in Design at IE School of Architecture and Design. Based in Madrid, he runs EGD Edgar Gonzalez Design, a strategic design  consultancy specialised in applying design processes to solving complex problems and narratives. Editor in Chief of edgargonzalez.com one of the main references of architecture and design in Spanish language.