Home Masterclasses and workshop Brainfluence: how our unconscious shapes our decisions

Brainfluence: how our unconscious shapes our decisions

Join this exclusive masterclass focusing on the crossroads of neuroscience, psychology, and marketing by Sam Hernandez

PROFILE Undergraduate and Master Degrees
DATE 20th February 2024
TIME 17:30 - 20:00 (GMT -04:00)
LANGUAGE English
EVENT FORMAT Face to Face events
Brainfluence: how our unconscious shapes our decisions

Join us for an exploration into the fascinating intersection of neuroscience, psychology, and marketing with IE professor for Cognitive Neuroscience, Sam Hernández García.

Designed for a dynamic audience, it will unravel the mysteries of cognitive biases and their profound impact on the choices we make. Throughout this immersive session, the audience will be actively involved through live polls, discussions, and hands-on activities, ensuring an immersive and dynamic learning experience. By the end, participants will leave with a heightened awareness of cognitive biases, equipped to navigate the marketing landscape with a critical eye.

Agenda

5:30pm Registration/Welcome  

6:00 – 7:00 pm Intro to IE 

7:00 – 8:00 pm Cocktail with alumni  

 

We look forward to seeing you in San Juan!