Home Masterclasses and workshop Brainfluence: How Our Unconscious Shapes Our Decisions

Brainfluence: How Our Unconscious Shapes Our Decisions

Raise awareness and explore how cognitive biases influence how we think with this Master Class.

PROFILE Undergraduate Degrees
DATE 22nd February 2024
TIME 18:00 - 20:00 (GMT -05:00)
EVENT FORMAT Face to Face events
Brainfluence: How Our Unconscious Shapes Our Decisions

In a world saturated with information and choices, understanding the interplay between psychology, neuroscience and marketing is key to making informed decisions. This captivating exploration is designed specifically for the curious and dynamic minds of our audience. This highly interactive session promises not just insights but an experiential journey through the fascinating realm of cognitive biases and their profound impact on the choices we make in the ever-evolving landscape of marketing.

The session won’t shy away from the digital landscape, examining the role of social media, influencers, and personalized advertising in amplifying cognitive biases. Through exploration and analysis, participants gain insights into the hidden influences that shape their choices in the digital realm.

Participants leave armed with tools to recognize and combat biases, fostering critical thinking skills that act as a shield against persuasive marketing tactics.

In the concluding segment, the session transforms into an open forum for questions and discussions.



  • 6:00pm-7:00pm: Networking and cocktail
  • 7:00pm-7:45pm: Masterclass with Sam Hernández García
  • 7:45pm-8:00pm: Q&A

We look forward to seeing you there!