Discover Tech Sales: Strategies, Insights & Best Practices from BMC

Are you considering a Master’s in Technology at IE University? Do you want to understand how cutting-edge sales strategies, AI, and digital transformation shape global business success?

This exclusive masterclass, hosted by IE School of Science & Technology in collaboration with BMC, will give you valuable insights into the world of Tech Sales & Digital Growth, directly from senior industry leaders.

Meet the Experts

Learn directly from top Executive Directors and Vice Presidents of Sales in international markets at BMC & Helix companies. These industry leaders will share their proven strategies and methodologies for success in Tech Sales, Digital Growth, and Business Development across global markets.

• Marcos Delgado, BMC VP International  Sales https://www.linkedin.com/in/marcosdelgado/
• Francisco Trillo, BMC VP EMEA Sales https://www.linkedin.com/in/francisco-trillo-7332165/
• Jose Luis Rubio, BMC Value and Solution Engineering Director – Strategic Growth Programs  https://www.linkedin.com/in/joseluisrubiofronton/

Event Agenda

1. Welcome & Introduction (10 mins)
2. The Evolving Landscape of Tech Sales (20 mins)
3. BMC’s Winning Sales Methodology Overview (45 mins) – Including interactive role-plays
4. The IE & BMC Partnership: Bridging Academia and Industry (15 mins)
5. Q&A Session (15 mins)
6. Networking & Closing Remarks

Who Should Attend?

This event is tailored for individuals interested in technology sales, business development, or digital transformation, as well as those considering a Master’s in Computer Science & Business Technology, Business Analytics & Data Science at IE University.

Attendees will have the opportunity to:

• Learn about career opportunities in Tech Sales, Business Development, and Digital Growth
• Understand how sales methodologies and AI-driven strategies are shaping the tech industry
• Network with top industry leaders and connect with IE faculty and admissions representatives

Don’t miss this opportunity to get a firsthand look at how technology, business, and sales intersect and how an IE Master’s can prepare you for success in this field.