Home Masterclasses and workshop How AI generated insights will power the music industry

How AI generated insights will power the music industry

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PROFILE Master Degrees
DATE 25th April 2024
TIME 15:00 - 16:00 (GMT +01:00)
LANGUAGE English
EVENT FORMAT Online events
How AI generated insights will power the music industry

AI is disrupting many different sectors, opening new avenues and changing how we manage projects.

In this session, you will learn how AI (predictive and generative) tools are being used in the industry of market research, to get more actionable insights, and in the music industry to drive the best decisions.

Join Raul Guerrero, Brand & Insight Strategist at Universal Music, and Jaime Veiga, Academic Director of the MAster in Market Research and Consumer Behavior at IE Business School.

Our speakers

Associate Director of Admissions

Blanca studied Business in Madrid, and is also a former IE Alumni, having completed the Executive MBA at IE Business School. She has been working at Engel&Völkers as Marketing Manager and as Associate Director for the Business Development department at IE. Currently, Blanca is an Associate Director of Admissions.