How Technology Can Shape Soft Power

Organizers: IE China Center, CKGSB, Asia House

Discover the forefront of groundbreaking innovation at this virtual conference! Join us as we delve into the pivotal role that Chinese tech firms are playing in shaping the perception of China as a rising global power.

Event Highlights

Unveiling Transformative Insights: Explore how Chinese businesses are driving advancements in AI, IoT, cloud computing, 5G, and blockchain technology. Learn how these innovations are redefining global competition in the tech arena.

Forging Strategic Collaborations: Delve into the strategic partnerships between Chinese and American or European tech companies that are remodeling the global innovation landscape. Discover avenues for future collaboration despite the complexities of US-China relations.

Global Success Stories: Get an exclusive look at the rise of Chinese brands like TikTok, Xiaomi, and SHEIN, as they establish a global presence and lead China’s tech revolution.

Launch of New Report: Witness the launch of the report “Fuel the Soft Power: The Role of High-Tech Companies in the Soft Power Rivalry between China and United States”. Produced by CKGSB and IE University, this report sheds light on the impact of high-tech collaboration on the rivalry between China and the US.

Dialogue and Exchange: Engage in a dynamic dialogue featuring experts from China, the US, and Europe. Gain insights into leveraging high-tech companies’ branding and products for innovation and addressing global challenges.

Driving Economic Growth: Despite geopolitical tensions, discover how collaborations in science and innovation are propelling global economic growth.

Agenda

4:00 – 4:02 PM | Welcoming Remarks

• MICHAEL LAWRENCE, Chief Executive, Asia House

4:02 – 4:10 PM | Keynote Speech

• SANTIAGO INIGUEZ, President, IE University

4:10 – 4:20 PM | Keynote Speech

• SEAN RANDOLPH, Senior Director of the Bay Area Council Economic Institute

4:20 – 4:35 PM | Presentation

• BIN MA, Academic Director of IE China Center, Assistant Professor of Leadership and Behavioral Science IE Business School, IE University

4:35 – 5: 15 PM | Panel Discussion

• BIN MA, IE University

• WEILEI (Stone) SHI, Professor of Managerial Practice, CKGSB

• SEAN RANDOLPH, Senior Director of the Bay Area Council Economic Institute

• JONATHAN MCCLORY, Partner at Sanctuary Counsel

Moderator:

• MICHAEL LAWRENCE, Chief Executive of Asia House

5:15 – 5:25 PM | Closing Keynote

• TAO ZHIGANG, Professor of Strategy and Economics, Associate Dean for Global Programs, CKGSB

5:25 – 5:30 PM | Closing Remarks

• MICHAEL LAWRENCE, Chief Executive, Asia House