Home Masterclasses and workshop Navigating Your Career in Marketing- The Impact of AI in the Creative Industry

Navigating Your Career in Marketing- The Impact of AI in the Creative Industry

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PROFILE Master Degrees
DATE 27th February 2024
TIME 15:00 - 16:30 (GMT +02:00)
LANGUAGE English
EVENT FORMAT Online events
Navigating Your Career in Marketing- The Impact of AI in the Creative Industry

As AI develops astounding capabilities, specialized AI roles may emerge and then become obsolete.

But creative humans still reign - we ponder purpose, ethics, and truth.

While AI automates, original thinkers will thrive.

What unique skills make us human in an automated world?

Join us in this online session where we will learn about AI cases in marketing and hypothesize where the near future is taking us. The conversation will be led by industry expert Diego Nishimura, Head of AI and Analytics at Hogarth, part of WPP, the world's biggest advertising agency group.

With a career spanning from architecture to entrepreneurship, creative direction, and data science, Diego brings a wealth of multidisciplinary experience to the forefront. He has spearheaded numerous impactful projects in the entertainment industry and currently pioneers AI-driven solutions in advertising.