Netflix's present and future in a complex environment

In an increasingly dynamic and competitive global landscape, this session will give you a deep understanding of one of the most resilient and fast-growing industries—one that has consistently achieved double-digit growth, even during major crises such as 2008 and the COVID-19 pandemic. Through a practical and strategic approach, you will explore how marketing, communication, and public relations have become key drivers of success in the entertainment sector.

You will gain firsthand insight into the successful launch of K-Pop Demon Hunters, one of Netflix’s most impactful titles, analyzing the innovative strategies that set it apart and helped build a strong competitive advantage in the market.

From a strategic perspective, the professor will also shed light on the key decisions that enabled Netflix to identify opportunities that other industry players, such as Sony, were unable to foresee. The session will cover the evaluation process, as well as the major commercial and financial milestones achieved along the way.

This is a unique opportunity for university students and alumni interested in marketing, communication, and entertainment to stay ahead of industry trends and better understand the forces shaping its future.

Be informed. Be up to date. Be in 2026.