The Creative Edge: How the Arts Drive Business Innovation

Have you ever wondered why artists are often at the forefront of innovation? How do their creative processes lead to groundbreaking technologies? What can businesses learn from the arts to enhance their own innovation strategies?

Join us for this insightful session and networking event as IE Professor Nir Hindie delves into a critical area of business: the innovation space. Nir will explore how art and science intersect through examples from companies and projects such as Experiments in Art and Technology and Xerox Palo Alto Research Center (PARC).

By the end of the session, you will:

• Learn about technological inventions pioneered by artists.
• Discover cutting-edge projects that artists are creating today.
• Understand how to successfully collaborate with artists on innovative projects.

Agenda: 

5:30-6:00pm Registration and Welcome

6:00-7:00pm Masterclass & Discussion by Nir Hindi 

7:00pm 8:00pm: Networking cocktail

About the Speaker:

Nir Hindie is an entrepreneur, speaker, and adjunct professor at IE University, known for integrating art with business. He founded The Artian, a company that brings artistic thinking into technology and innovation. Hindie collaborates with firms like GAP, TikTok, Google, and SAP. In addition to his teaching at IE as a professor for entrepreneurship and creative leadership, he mentors in programs at Harvard, MIT, and Startupbootcamp. A member of the World Economic Forum's Cultural Leaders Network; author of “Renaissance of Renaissance Thinking,” highlighting art's role in business innovation. Hindie also hosts the podcast “Shaping Business Minds Through Art.