User Experience in Action: Designing for Innovation and Sustainability

In today's world, design is a powerful tool for driving innovation and sustainability. User experience (UX) is no longer limited to screens or interfaces; it’s about crafting solutions that address human needs, system challenges, and global issues.

Join us for a masterclass that explores how UX design can shape impactful, sustainable, and inclusive solutions. Led by Laura McDermott, an experienced design strategist and advocate for human-centered innovation, this session dives into the intersection of creativity, systems thinking, and real-world application.

We’ll also be joined by alumni from the Master in Customer Experience & Innovation, who will share how their experiences and learnings have empowered them to lead meaningful change in their careers.

Through practical insights, real-world examples, and alumni perspectives, you’ll learn how to bridge the gap between human-centered and system-wide approaches, transforming challenges into opportunities for impactful solutions.

Whether you’re passionate about UX, design, or creating a positive impact, this masterclass offers the tools and inspiration to turn ideas into action.