What are the specific challenges faced by luxury industry?
Masterclass
The luxury market has been in constant growth over the past several years. In the last three decades, this boom has gone hand in hand with international development and the opening of new markets. To quantify this trend, suffice it to say that in just 20 years it has tripled in size. However, since 2014 this sector has suffered from a clear stagnation. This situation has led certain companies to undertake a restructuring process that has affected both their staff and physical stores.
One of the first measures that companies can adopt is to improve the online experience. With digitization, most firms were reluctant to face this reality because they felt that in their industry direct interaction with the client was essential in order to appreciate and understand the product .
On November 21st, join us for this panel discussion where keynote speakers will discuss and share their thoughts on the subject.
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Luca Pietro Ungaro – Head of Development at Barnes International Realty
- Fabio Aiola - Luxury & Fashion Business Strategist
Our speakers
Luxury & Fashion Business Strategist
Fabio is a Business Senior Executive, currently serving as Business Strategist Advisor, working with international clients on different strategic projects of specific business turn-around. His professional path started in Italy at Saatchi & Saatchi Advertising, working as an Account on Procter & Gamble and then continued through a systematic carrier in other blue chip companies such as American Express, Fiorucci, Bvlgari, Bally, Valentino and Balmain.
Head of Development Italy at Barnes International Realty
Luca worked in the consulting firm Sia Partners between Milan and Paris, earned an MBA from the IE Business School and helped develop the digital part of Treccani. He now deals with the development of Barnes International Realty, an international real estate brokerage company, in Italy.
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