Marketing Summit 2026

Something exciting is coming…

Save the date for the IE Marketing Summit 2026, where some of the brightest minds in marketing, branding, technology, and business will come together to explore what's next.

We're putting together a programme featuring global leaders, disruptive brands, and inspiring conversations around the trends transforming the industry; from AI and data-driven decision making to creativity, customer experience, and the future of brand building.

Expect keynote sessions, executive panels, real business cases, and plenty of opportunities to connect with the people shaping the future of marketing.

AGENDA:

· 18h30 Opening - Dushinka Karani Vicedean MarCom and Talent IE University

· 18h40 Keynote Harm Van de Camp President EMEA Havaianas (Ex Nike)

· 19h05 Rocío Trujillo Alba Regional General Manager for Southern Europe at Fever

· 19h25 Ignacio Prieto Cardona Global Chief Brand Officer at CUPRA 

· 19h50 - TBC

· 20h15 - Round Table - Agentic Marketing 

-            Aurelia Gonzalez-Llera Head of Growth at Disney

-            Diogo Melo Growth Manager at Google

-             Victor Garcia De la Torre Partner McKinsey & Company 

Moderator: Enrique de la Cámara IE Professor Next Generation Digital Strategy 

Master of Ceremonies - Merel Werners IE Professor, Former Global Marketing & Merchandising Director for Alpargatas Group 

Stay tuned. More announcements are coming soon.