Brainfood Madrid with Jorge Poyatos
A conversation with Jorge Poyatos, co-founder of Seedtag.
Jorge is the co-founder of Seedtag. He studied industrial engineering at Universidad de Málaga and wrote his thesis on computational fluid dynamics after gaining experience in the field as an intern in India. After university, Jorge went on to work for an oil refinery with Sacyr before joining Oliver Wyman as management consultant doing projects in Europe, US and LATAM. Jorge identifies Oliver Wyman as the steppingstone that drove his interest in business. In 2012 Jorge joined the analyst team at Google to cover the Automotive and Education sectors. There he met Albert Nieto, together with whom he ended up cofounding Seedtag. Both, Jorge and Albert, were selected as Endeavor Entrepeneurs in December of 2016.
90% of information transferred to the brain is visual, so it isn’t surprising that online articles with images receive 94% more views than those without images. While pictures and videos are key elements of storytelling, they have remained under-utilized by advertisers. Seedtag has changed that – it places non-invasive ads into digital images so that publishers can monetize and advertisers can leverage a new format of premium ad space. Seedtag’s high-performance technology positions it as a premium player in advertising technology. The page analysis algorithm matches relevant images with the native ads that will complement them. This contextualization increases the probability that an ad will reach its target audience leading to an increase in CTR and conversions for advertisers.
Endeavor is a global non-profit organization with 20 years of experience supporting high-impact entrepreneurs around the world. Endeavor´s mission is to find entrepreneurs who can generate a greater impact on the entrepreneurial ecosystem - and in the total of the society - through the creation of fast growing companies that generate employment, promote innovation and that they have the ambition to scale internationally. In addition, Endeavor entrepreneurs are leaders in their sectors and referents within the ecosystem, since they also dedicate part of their time to promoting entrepreneurship and mentoring, inspiring and investing in other entrepreneurs. www.endeavor.org.es
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