IE Experience Day
Join us in Nur-Sultan
With a risk-taking and boundary-breaking entrepreneurial foundation, we are University that looks to the
future and makes things happen. Everything we stand for and everything we do, from the tip-top quality
of our forward-thinking professors to the crisp, up-to-date content of our programs, is designed to take
you all the way to your ambition’s door. Key in hand.
18.00-18.30 Registration & Coffee
18.30 – 18.50 Welcome word and IE Programs presentation by Victoria Susakova, International
Development Director for Eastern Europe & Central Asia and IE Master in Management alumna
18.50 – 20.00 Masterclass Global Competition in a Multipolar World: Rediscovering the Spirit of The
Silk Road by IE professor Fernando Cortiñas
Today’s globalization is forcing managers to think about the world as “one market. At the same time
governments are becoming key players in supporting “national champions”, and competition is being
held far beyond the notion of “nation states”. What happens now - trading blocks are becoming “a must”
to compete nowadays.
During the master class, we will understand that “Silk Road” was a physical communication network
linking the East and the West since 2,600 year ago. We will learn about its origins, evolution and decline.
Then we will move to our days and talk about the OBOR initiative: a 900 Billion Euros project that China
is committing to build a 21st- century New Silk Road. The purpose is to strengthen the links between China
and Europe, and Asia. But, in the end, it could be an attractive name to describe the attempt of China to
become the number one power at global level by 2050. We will explore the new world economic order
and see how the economic gravity center of the world is moving from the “North Atlantic” corridor to
the “Pacific” corridor. In addition, we will describe the most significant trading blocks and market areas.
During the session, we will recapture the past in order to look confidently toward the future.
20.00-20.15 First hand IE experience: live stream by a current student from IE Madrid Campus
20.15 – 21.00 Networking cocktail with IE Alumni and representative
Professor at IE Business School
Professor at IE Business School since 1992 where he has been teaching courses in different subjects in the field of marketing and economics. Between 2000 and 2014 he developed his career within the Telefónica group and then he moved to become International Sales Director, Head of Government and Health sector at Telefónica LatAm.