IE Marketing, Communication and Sales Challenge - BOSS

Are you ready to put your marketing, communication, and sales skills to the test with a real-world luxury and fashion case? We invite you to participate in the IE Marketing, Communication & Sales Challenge – BOSS, where you'll work on an exciting case based on the worldwide known brand BOSS and gain hands-on experience in marketing and brand strategy.

How It Works:

Step 1: Masterclass – March 27th, 2:00 PM (CET)
Kickstart your journey with an exclusive masterclass where Valentin Schoettle (Brand Partnerships Manager for Fashion & Luxury Brands at Tik Tok) will cover the key concepts and strategies needed to tackle the challenge.

Step 2: Case Challenge – 1 Week to Develop Your Solution
After the masterclass, you’ll have one week to analyze, strategize, and craft your presentation on a real-world case from BOSS in the luxury and fashion industry.

Who Can Participate?

Recent Bachelor graduates and young professionals!

Participants will compete individually.

Winner Award

The 3 final winners will receive a 25% award to enroll in a full time Marketing & Communication Master program for Fall 25.

Note: The award is only applicable after successfully completing the IE University admission process and securing an offer.

This is your chance to apply cutting-edge marketing and communication strategies, receive expert insights, and showcase your creativity in a competitive setting.

Register and secure your spot now!