MARKETING SUMMIT

Marketing Summit: Leadership and Innovation in Marketing

Dive into the heart of marketing at the Marketing Summit 2024, where we’ll explore the strategies and insights shaping the industry in Spain and beyond.

This exclusive event will take place in November 21st, 2024, at the IE University Tower, where marketing leaders will discuss the current landscape, coming trends, share cutting-edge practices, and examine the challenges faced by today’s CMOs.

Today, in an age of information overload and constant disruption, connecting with your audience has never been more complex and challenging. During the summit, you'll learn directly from industry leaders about the state of marketing in Spain, participate in thought-provoking discussions on effective communication strategies, and gain insight into how global brands like Coca-Cola, Adidas, Sony, and IKEA are navigating these challenging times.

From roundtable conversations on the evolving role of the CMO to practical sessions on best practices in marketing and communication, this summit is designed to provide you with the tools and knowledge needed to thrive in today’s competitive environment.

Don’t miss this opportunity to learn, connect, and be inspired by the leaders who are setting the course for the future of marketing!
 
Agenda:

-18:30 - 18:35 - Welcome words and Introduction - Lee Newman, Dean of IE Business School 
-18:35 - 18:45 - Key facts and figures about the Marketing Industry and Role of the new CMO - Enrique Arribas - President, Spanish Marketing Association
-18:45 - 19:15 – Conversation between: Hector Saracho, Strategy Head at Interbrand and Nathalie Picquot - Director of Corporate Marketing, Brand Experience and Digital Engagement @ Banco Santander
-19:20 - 19:50 - Round Table: The value of Communication and Loyalty in this era 
Moderator: Maria Valenzuela - IE Professor and Former GM Movistar+ / SVP Iberia Sony Pictures
Speakers:
• Rocío Almodóvar –Director Consumer and Shopper Connections Europe at Coca-Cola
• Domingo Olivo de Miguel – Marketing Director at Sony Music
• Rafael Fernández de Alarcón – Head of Media, Sponsorhips and Brand at Telefónica
• Ainhara Viñarás - Managing Director Shiseido Prestige Division
• Sara Chemouli -CMO at P&G Spain
-19:55 - 20:20 - Marketing and Communication Strategy Success Case 
Speaker: Gabriel Ladaria, CMO - IKEA
-20:20 - 20:30 - Final Words and MC Carla Szemzo
-20:20 - 21:00 Cocktail

Join us at the Marketing Summit 2024 and be part of the conversation that will shape the future of our industry!