Marketing Summit 2025

New edition of the Marketing Summit

 Marketing Summit 2025

Step into the future of marketing at the Marketing Summit 2025.

The event where innovation, strategy, and creativity converge to redefine how brands connect with audiences worldwide.

 October 23rd, 2025

 24th Floor, IE Tower, Madrid

This year’s edition brings together incredible speakers and global leaders ready to share how technology is reshaping marketing. From exclusive success stories to thought-provoking roundtables, discover how to move beyond attention and build authentic, lasting engagement.

Master of Ceremonies

Merel Werners - IE Professor, Former Global Marketing & Merchandising Director for Alpargatas Group

Opening

Dushinka Karani – Vice Dean of MarCom & Talent, IE University

TikTok Success Case: From Attention to Authentic Engagement

With Christian Szapary (Vertical Lead CPG & QSR, TikTok) + a surprise partner you won’t want to miss. Learn how brands can go from viral buzz to real connections.

Executive Roundtables: How Brands Are Using Technology to Transform Marketing, Communications, Branding & SalesHear from top executives leading the transformation; from data-driven personalization to immersive digital experiences and reinvented brand storytelling.

Incredible speakers include:

• Bram Peeters – VP Corporate Strategy, Estée Lauder
• Filipe Salsinha – Marketing Director, Mondelez & IE Professor
• Iñigo Trasmonte – Marketing & PR Manager Spain, BYD
• Beatriz Navarro - CMO Renault y AMKT President
• Elena Domínguez-Blanco - Auto Industry Account Director, Google 
• Luis Dinis - Senior Market Strategy and Partnerships Manager, Fever 

(More surprises & big names coming soon!)

Honestly, we can’t think of brands making a bigger impact or being more relevant right now… can you?Well, actually… yes! More big names & surprises are coming your way... STAY TUNED.

Seats are limited, don’t miss your chance to be there.