Strategic Marketing Challenge

Enter the dynamic world of sports marketing and take on the challenge of designing a winning launch strategy for a new football (soccer) season jersey. From understanding the sports industry and defining your target fans to developing a compelling 360° communication campaign, your mission is to create an integrated strategy from a sports brand perspective. Combine creativity with strategic thinking to deliver a launch that resonates with fans, captures the spirit of the game, and proves that a football jersey is so much more than what players wear on the pitch.

When?

- February 21st, 2026: Live virtual session with David Preiss, where we’ll share the detailed instructions of the challenge and deliverables.

- March 4th, 2026: Submission deadline for the challenge.

- March 12th, 2026: Announcement of the winner of the award.

Who Can Participate?

High school students starting university in September 2026 or September 2027. Participants will compete individually.

Format

Online