IE Tourism Venture Day

Early this year, Madrid was home to the 113th Executive Council of the UNWTO. One of the key decisions discussed during this event was the need of rethinking tourism worldwide with a focus on green investments, while measuring the impact of covid-19. 3 

The UNWTO Confidence Index continues at record lows. Most UNWTO Panel Experts expect a rebound in international tourism by the third quarter of 2021 and a return to pre-pandemic 2019 levels not before 2023. Experts consider travel restrictions as the main barrier  weighing on the recovery   of   international   tourism,   along   with   slow   virus   containment   and   low   consumer confidence. On the positive side, there are important signs of significant pent-up demand which is reflected in  the  surge  of  bookings  when  conditions  allow  for  it  as  well  as  in  the  growth  of  the  domestic markets. 4 

So, what can be done to reactivate tourism? Facing such a complex issue requires a multifaceted approach, and a dialogue that involves both public and private stakeholders. But most of all, we need ideas. So join us for the IE Venture Day Europe on Tourism on May 26th. This would be a great opportunity to learn from industry experts what the sector will look like in the upcoming months and find creative solutions that will boost tourism.